Spark - Questions
2018
Pedigree SelfieSTIX
2017
Spark Father's Day
2017
Dine - Face to Face Time
2018
GE - lif-e.af/ter
2017
Amnesty International - Unblocker
2016
Mountain Dew
2014
Ad Week - Project Isaac Awards x 2
One Show Bronze
Skateboard graphics usually get worse the harder you skate. But with Mountain Dew Hidden Graphics boards, the harder you skate them the better the graphic gets. The graphic is laser cut into the wood, filled with coloured resin, then painted over. As you skate, different tricks wear down different parts of the design – eventually revealing, and proving our philosophy: TO GET TO EASY YOU HAVE TO GO THROUGH HARD.
Samsung Home Appliances
2014
Home appliances are getting smarter. The next generation of homes and appliances will organise themselves around you, rather than you organising your life around them.
To showcase Samsung’s new generation of intuitive home appliances, we built a house. A house that, like their products, adapted to suit you.
Home Smart Home is a collaboration with some of the country’s top architects, designers and engineers. Built to be redesigned, the house can take on dozens of different configurations to suit the occasion. Once it was built we invited the country over. Over 100,000 people visited and thousands of others won the chance to live in it, and have it redesign itself for them.
Amnesty International
2013
D&AD Yellow Pencil
D&AD Nomination
D&AD In Book
Cannes Lions Gold
Cannes Lions Bronze
Facebook Awards Blue
Caples Gold x 2
Caples Bronze
One Show Bronze
Webby Awards Official Honoree
Amnesty International, a global movement of ordinary people standing up for human rights, is a cause understood and supported by only a small few in our country.
Through sheer luck, New Zealand affords us the freedom to say what we’re thinking, to wear what we want, to choose our own friends.
To launch their new positioning – “Protect the Human” – and to raise awareness of their work, Amnesty want ordinary New Zealanders to experience what it might be like to live without basic human rights.
Amnesty are launching Trial by Timeline – a Facebook application that scans your Timeline and shows what your comments or behaviours might cost you in countries around the world, just for being you.
Samsung Galaxy Gear
2013
Spikes Gold
Samsung GALAXY Gear keeps you connected even when you have your hands full. So we invited notorious French free-climber Alain ‘Spiderman’ Robert to take some snaps, chat with media, and send a few texts; as he climbed the 40-storey Metropolis building – using the GALAXY Gear and some chalk to help his grip.
The campaign was created by Colenso’s experiential team to capture the imagination of the public and media while demonstrating that with GALAXY Gear you don’t have to let go to use your mobile. The stunt was set up so that the whole climb was captured on camera from multiple perspectives. The content was then shared via social media and with mainstream media to generate PR coverage.
Mountain Dew
2013
Samsung Galaxy Note
2012
Adfest Gold
Caples Silver x 2
Spikes Bronze x 2
AWARD Bronze
Webby Awards Official Nominee
They say that the Samsung Galaxy Note II is perfect for effortless and instant creativity. To prove this, ColensoBBDO and Samsung collaborated with the New Zealand Herald’s legendary satirical cartoonist, Peter Bromhead, to demonstrate exactly what the phone is capable of, coinciding with its launch into the country. Every day alongside a top online news story, Bromhead drew the cartoon live on a Note II in front of readers on nzherald.co.nz. The campaign became New Zealand’s first live satirical cartoon and went beyond the banner, to become part of the content.
Mountain Dew
2011
Cannes Lions Silver
Cannes Lions Bronze x 2
Caples Gold
Caples Bronze
Echo Awards Gold
Proxy Awards Gold
Digital Media Awards Asia Gold
RSVP Gold x 2
AWARD Silver x 2
Three new electric flavours. One extreme idea. A fully-functioning pinball machine you can skate. Become the ball in a world first skatepark, wired with sensors, sounds and lights, to score your run just like pinball.
Enlisting the help of two kiwi skaters and a BMX rider, the campaign documents the build of the park leading up to the launchon 4 June 2011 with an invitational skate comp for 30 of New Zealand’s best skaters. The park was open to the public for 3 weeks until 26 June 2011.
This integrated campaign also consists of a 30 sec TVC, a 30 min TV show, a website, a video blog and a “making of film”.
Samsung
2014
Mountain Dew
2013
Cannes Lions Gold
Caples Gold
Spikes Gold
Collaborating with renowned NZ graffiti artist Kairau Bradley, aka Haser, Mountain Dew has taken street art to the next level – busting it off the wall and into 3D space.
Using the latest motion capture technology, Kairau’s movements were tracked as he created a piece of three-dimensional street art. 3D artists and a construction team then turned his concept into reality.
A TVC captured Kairau and his crew dropping the massive sculpture in a downtown alleyway.
Online, the technology was recreated so fans can make 3D street art themselves and drop it anywhere in the world on Google Street view.
New Zealand Coast Guard
2008
Cannes Lions Gold
Cannes Lions Silver
Caples Gold
Caples Silver
Spikes Gold
New Zealand Breast Cancer Foundation
2012
Seven Kiwi women are diagnosed with breast cancer every day. These are our mothers, aunties, daughters wives and friends. These are our women. In 2008, Helena McAlpine was one of them. Tragically, Helena didn't catch her breast cancer in time. To ensure that other kiwi women didn't suffer the same fate, Helena partnered with the NZBCF and Colenso BBDO to create a special message for all New Zealand women to hear.
We set out to get our message to every kiwi woman online, asking people to send it to every one of their female Facebook friends. And we kept count, showing each visitor the friends which women had yet to see the message.
Overall, our video message reached almost 800,000 New Zealand women.
This message came in the form of a song; Chris Knox's Not Given Lightly, with Sean Donnelly (SJD) arranging and producing the track. From there some of the greatest names in modern New Zealand music agreed to sing; Alisa Xayalith, Brooke Fraser, Tim Finn, Julia Deans, Chris Knox, Martin Phillipps, The Topp Twins, Don McGlashan, Warren Maxwell, Hinewehi Mohi, Princess Chelsea, Jon Toogood, Jackie Clarke, Peter Urlich, Hollie Smith and Boh Runga.
Yell.com
2005
AKQA - London
D&AD Yellow Pencil
Gold Marketing Awards UK
Grand Prix IAB UK
